• MikeBW.jpg

    Mike Swinkels was born in Spokane Washington where he grew up and met his sweetheart of now 35 years. He moved to Olympia Washington in 1984 when he took a job at Sinclair Rotter (Toyota, GMC, Buick, Oldsmobile) as their first ever Finance Manager. He worked as their full time Finance Manager until 1987 at which time he was hired by a regional Finance Agency and became a full time F&I trainer. He worked with this company doing dealer development in the finance departments until 1991. During this time he also taught a Finance and Insurance class every month through Car People in Bellevue Washington. In 1991 he formed his own agency in which he helped dealers get involved in Reinsurance and Retro programs, provided training and F&I development, goal setting and monitoring along with other products and services which he is proud to say he still does to this day. He has raised two wonderful boys here in the Puget Sound region and is still happy to call Olympia his home along with his wife. He loves to fish (his passion) and enjoys taking dealer personnel with him in his drift boat on several of the NW premier rivers. As a committed husband and father he carries that same commitment into servicing and taking care of his new and independent dealer clientele.



  • SheilaBW.jpg

    Sheila started as a sub agent of Prime Financial Connection in 2013. She received her BA in Leadership from WSU in 2008. She went on to get her Masters Degree in London in 2011. When she moved down to Olympia Washington in 2013 she began working with Prime Financial Connection. Sheila has been in many leadership and project management roles and her extensive experience in sales and marketing has a distinct cross over into the automotive industry. She has attended some of the top F&I schools taught by some of the leading F&I trainers in the nation! Sheila became AFIP, Association of Finance & Insurance Professionals, certified in 2017. When she is not working she enjoys spending time with her family and loves everything outdoors, hiking, camping, gardening etc.

    Business Development Manager