Prime Financial Connection Inc. has been servicing dealers since the early 1990’s. We are a full service agency specializing in risk management, reinsurance, income development and dealer services. At Prime Financial Connection we are your partner not just a provider, our commitment is to the dealers goals and ultimately your customers satisfaction. A by product of our commitment to you, the dealer,  is a profitable F&I department, customer retention and asset protection for future generations. By aligning ourselves with the top providers and trainers in the industry your personnel will receive the counsel needed to stay competitive in today’s ever changing environment. 


As an owner you have committed time and resources to the success of your dealership and we at Prime Financial Connection Inc. do not take this lightly. We realize change can be difficult and sometimes down right scary, yet necessary, let us take the scary out of change with our seamless transition. We would consider it a honor to be your valued partner, providing you tools and procedures to maximize your business potential!



We pride ourselves in doing business the RIGHT way with Respect, Integrity, Genuine Honesty and Trust. We understand that there are many complex issues facing a dealer and their employees in today's market. We at Prime Financial Connection Inc. strive to help you face those issues head on through our network of automotive professionals. If we don't have the answers one of our strategic partners certainly will. Together, Prime Financial Connection and our partners will create a winning environment for you to ensure your customers satisfaction not only today but for years to come! 

Meet The Team

Mike Swinkels

  • Grey LinkedIn Icon

Mike Swinkels was born in Spokane Washington where he grew up and met his sweetheart of now 35 years. He moved to Olympia Washington in 1984 when he took a job at Sinclair Rotter (Toyota, GMC, Buick, Oldsmobile) as their first ever Finance Manager.

Sheila Booze

  • Grey LinkedIn Icon

Sheila started as a sub agent of Prime Financial Connection in 2013. She received her BA in Leadership from WSU in 2008. She went on to get her Masters Degree in London in 2011. When she moved down to Olympia Washington in 2013 she began working with Prime Financial Connection.

Friendly Handshake